Clay. All. Day. This pun works hard. It catered to Gen Z avids. It captured the essence of a sportswear line inspired by the red clay of the French Open. It mixed a modern-day aphorism mixed with the heritage look of the clothing, making the new feel familiar. Just like the clothes themselves.

Credits: Amanda Mastenbrook, Art Director & Lead Designer / Tim McCaffrey, Creative Director / Danielle Segin, Senior Designer / Eric Smith, Photography