Led concepting, writing and communication for Wilson’s first-ever sportswear line dedicated to grass play. Images, copy and design tapped into the idea of new nostalgia, merging Wilson heritage with a new, high-performance line of sportswear. The campaign had to be fun while staying true to the Wilson brand’s rightful place in tennis lore.

Credits: Amanda Mastenbrook, Art Director & Lead Designer / Tim McCaffrey, Creative Director / Danielle Segin, Senior Designer / Eric Smith, Photography