The creative challenge: to capture the essence of a modern day racket with a design inspired by the vintage, 1983 Pro Staff. Copy and design worked to strike a balance of old and new. Helvetica was paired with an 80’s light leak and Pro Staff’s original red and yellow lines to make this feel new but somehow familiar to the 35-55 year old player that know, love and play this classic racket. If you didn’t know, past Pro Staff players include legends Chrissy Evert. Pete Sampras. Stefan Edberg and Roger Federer.

Credits: Tim McCaffrey, Associate Creative Director / Nicole Gazzano, Art Director & Lead Designer. / Laren Versino, Designer / Alex Ritter, Junior Designer / Drew Meredith, Studio Photography