This campaign is a case study on how simple imagery combined with inspiring copy and iconography is all you need to make a campaign work. No need for frilly designs. It’s epic feel lies in its simplicity and the universality of the greater than symbol. Blade is the most played racket on both men’s and women’s pro tours and in the NCAA.. The racket and the players that play it are Greater Than in so many ways. Every player who wants to improve their game and in life should aways strive for their Greater Than. And Who better to represent that than the greatest of all time Serena Williams.

Credits: Tim McCaffrey, Art Director / Nicole Gazzano, Photgraphy & Senior Designer / Gary Wiessmann, Senior Designer /